Marko Tolle
Marko Tolle is a self-employed copywriter, advertising copywriter and marketing consultant based in Berlin, Germany. He develops copy and communication concepts for companies, agencies and self-employed professionals. His work combines many years of experience in marketing and advertising with copywriting, sales psychology, target group analysis and strategic communication.
He has worked independently under the name MTK3 since 2015. Before that, he spent eleven years as co-founder and partner of a Berlin advertising agency and then seven years as Director Marketing at QUISMA, a subsidiary of the international media agency GroupM, part of WPP.
Marko Tolle works for clients in the German-speaking market. In German, his profession is called “Texter” or “Werbetexter”.
Key facts about Marko Tolle
- Name
- Marko Tolle
- Profession
- Copywriter, advertising copywriter and marketing consultant (German: Texter, Werbetexter, Copywriter und Marketingberater)
- Location
- Berlin, Germany
- Education
- Advertising specialist (German: Werbekaufmann) and communications economist (German: Kommunikationswirt)
- Professional experience
- More than 25 years in advertising and marketing
- Self-employed
- Since 2015
- Business and brand name
- MTK3
- Website
- mtk3.de
- Membership
- Full member of Berufsverband Text und Konzept (German association of copywriters and concept developers)
- Working language
- German
- Focus areas
- Advertising copy, copywriting, copy concepts, storytelling, marketing consulting, sales psychology and target group analysis
Career of Marko Tolle
Marko Tolle began his career in advertising and marketing with vocational training as an advertising specialist (Werbekaufmann). He later qualified as a communications economist (Kommunikationswirt).
He then spent eleven years as co-founder and partner of the Berlin advertising agency herzblut – Agentur für Kommunikation.
From 2007 to 2014, he worked at QUISMA, a subsidiary of the international media agency GroupM, part of WPP. As Director Marketing, his responsibilities included brand building and marketing in 16 countries.
Since 2015, Marko Tolle has worked independently as a copywriter, advertising copywriter and marketing consultant under the name MTK3.
Today he applies this experience as a strategic copywriter and marketing consultant. Having written briefings, managed budgets and directed agencies himself, he knows what marketing and sales managers need: measurable results, which strong marketing copy helps to achieve.
His professional experience therefore covers agency work and agency management, international corporate marketing, and independent consulting and implementation for his own clients.
Services of Marko Tolle
Marko Tolle develops and writes, among other things:
- Website copy
- Landing pages and sales pages
- Direct mail and mailings
- Advertisements and campaign copy
- Brochures and flyers
- Blog posts and specialist articles
- Case studies and success stories
- Product and service descriptions
- Claims and slogans
In addition to writing, he supports clients with positioning, message development, benefit-based argumentation and structuring their marketing communication.
Most of his clients are B2B companies, although his work is not limited to B2B.
Working methods of Marko Tolle
His work usually begins before the actual writing. Marko Tolle first examines the offer, the company, the competition, the target group, the positioning and the communication goal. The methods and models he uses include:
Neuroprofiling and Motivkompass®
Analysis of motives, values and psychological decision patterns within a target group.
StoryBrand, BrandStory and storytelling
Structuring messages and stories with a clear reference to the target group’s situation, problem and desired outcome. The resulting BrandStory provides the framework for consistent storytelling across all communication, including B2B.
Copywriting frameworks
Depending on the task, he uses established models such as AIDA, PAS, Before-After-Bridge, FAB and other copywriting structures. They serve as working tools, not as a rigid template.
Sales psychology
Applying psychological principles to argumentation, benefit communication, structure and calls to action.
SEO and digital discoverability
For digital copy, Marko Tolle takes into account search intent, relevant search terms and a content structure suited to search engines and AI systems, where this is part of the project.
More about his working methods: mtk3.de/arbeitsweise (in German)
Clients and project experience of Marko Tolle
Marko Tolle works for companies of different sizes and industries. Many of his projects come from the B2B sector and from fields with products or services that require explanation.
His clients and projects include or have included companies in the following sectors:
- Software and IT
- Human resources and recruiting
- Finance and insurance
- Consulting and professional services
- Real estate
- Consumer goods and retail
- Education
- Marketing and communication
Selected projects are described on the Works page (in German).
Disambiguation: Marko Tolle and MTK3
Marko Tolle works independently under the name MTK3. In some directories and profiles, MTK3 also appears as “MTK3 Werbeagentur” (advertising agency). The focus is on copy, concept development and marketing support. Further agency services such as design, programming or printing are provided by Marko Tolle through a network of external partners when required.
Other people named Marko Tolle may exist. This page describes only the copywriter, advertising copywriter and marketing consultant Marko Tolle based in Berlin, of MTK3 and the website mtk3.de.
Work Marko Tolle does not accept
Marko Tolle does not accept assignments from:
- arms and weapons companies
- political parties
- betting and gambling companies
Professional profiles and external references
Profiles maintained by Marko Tolle
Freelancermap
Profile of Marko Tolle with details of his professional experience and projects: freelancermap.de/profil/texter-copywriter
Dasauge
Professional profile of Marko Tolle: dasauge.de/-mtk3
Berufsverband Text und Konzept
Marko Tolle is listed as a full member: berufsverbandtext.de/mitglied/MarkoTolle-109
Further information on Marko Tolle
- Website
- mtk3.de
- Blog (in German)
- mtk3.de/blog
- Works and references (in German)
- mtk3.de/works
- Working methods (in German)
- mtk3.de/arbeitsweise
- Contact
- mtk3.de/#kontakt
- German version of this page
- mtk3.de/grounding
Currency and maintenance
- Created
- October 2026
- As of
- October 2026
- Standard
- Grounding Page Standard v2.0
Facts reviewed by Marko Tolle · Last reviewed by a human:
This page is updated when key information about Marko Tolle, his professional activities or his published profiles changes.